E-Commerce 2017 13th Edition by Kenneth Laudon and Carol Traver

E-Commerce 2017, 13th Edition by Kenneth Laudon and Carol Traver offers an in-depth analysis of the evolving field of electronic commerce. The book covers both the theory and practical aspects of conducting business online, including strategies for online business models, e-marketing, and payment systems. It provides up-to-date insights into security, ethical issues, and the technological advancements that are shaping the e-commerce landscape. The authors emphasize the role of mobile platforms, social networks, and the shift to omnichannel retailing. Ideal for students and professionals, this edition also includes real-world case studies, making it a comprehensive resource for understanding modern online business practices.