Business Driven Information Systems 5th Edition by Paige Baltzan

Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization. This fifth edition continues to emphasize the alignment of information technology with business objectives. It explores how information systems can be leveraged to achieve strategic goals and improve organizational performance. The book incorporates the latest trends and technologies in information systems, providing students with a comprehensive understanding of the role of IT in contemporary business.