About Face 2.0 The Essentials of Interaction Design 2nd Edition by Alan Cooper, Robert Reimann

About Face 2.0 is a cornerstone in the field of interaction design, authored by Alan Cooper and Robert Reimann. This seminal work provides a comprehensive framework for creating user-centric products that are both efficient and enjoyable. The book’s core philosophy revolves around the concept of goal-directed design, emphasizing the importance of understanding user needs and tailoring interfaces to seamlessly fulfill those objectives.